Performance Marketer
Job Responsibilities
- Set up, manage and optimize paid ad campaigns on platforms like Meta Ads, Google Ads and TikTok Ads.
- Conduct keyword and audience research to ensure targeted and cost-effective campaigns.
- Monitor daily ad performance and adjust bids, targeting and creatives to maximize ROI.
- Create and test ad creatives, copy and formats for different campaign objectives.
- Collaborate with the design and content teams to develop high-performing ad assets.
- Generate performance reports and provide actionable insights to improve campaign results.
- Stay updated with platform algorithm changes and ad policy updates.
- Assist in A/B testing strategies to determine best-performing ads and landing pages.
Requirements
- 1+ years of hands-on experience running paid ads on Meta, Google or similar platforms.
- Understanding of key performance metrics such as CTR, CPC, CPA, ROAS and conversion rates.
- Basic knowledge of ad campaign structure, audience targeting and funnel strategy.
- Familiarity with tools like Google Analytics, Meta Business Suite and TikTok Ads Manager.
- Strong analytical skills and ability to make data-driven decisions.
- Attention to detail and ability to manage multiple campaigns simultaneously.
- Good communication skills and ability to work collaboratively in a team environment.
- Certification in Google Ads or Meta Blueprint (a plus).
Careers FAQ
What positions are currently available at Webluxe?
We offer a variety of roles across departments, including software development, consultancy, project management, and more. Check our career page for the latest openings and job descriptions.
What qualities do you look for in potential team members?
We value individuals who are passionate about innovation, have a strong work ethic, thrive in collaborative environments, and are committed to delivering excellence in their respective fields.
What is the recruitment process like at Webluxe?
Our recruitment process typically involves initial screening, interviews with relevant team members or managers, technical assessments (if applicable), and final evaluations. We strive to ensure a transparent and fair process for all candidates.